This infographic was designed to visually represent the means that MSA Professional Services builds their Comprehensive Plans for engineering projects. The inward-facing arrows were meant to represent how each element of the plan feeds into the other, collectively circling into a coalesced plan for our clients.

This graphic was used in an article written by MSA on behalf of the Iowa League of Cities in their online and print monthly Cityscape magazine. We did not want to use our brand identity the infographic overtly by using our logo. But we did utilize MSA's brand colors underscore more subtly communicate MSA's presence in the article that featured our content expert.
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