This Statement of Qualifications was produced for the largest project segment at MSA Professional Services - Municipal Engineering.
The impetus of the project was to bring it in line with revised brand standards, but it also needed an editorial pass from a design standpoint due to the fact that the previous version did not differentiate between different project segments. I instituted a simple color key that would indicate to readers when new information was being presented.
I also cut down the number of projects that were included to reflect a handful of "best in practice" examples. The previous version was almost a complete glossary of projects the firm had completed in the last five years which made the Statement of Qualifications more like a impenetrable catalog.
The goal of this redesign was to center the focus on the project images, open up the layouts to make them feel less dense, and to institute an engaging feel not unlike a magazine.
The impetus of the project was to bring it in line with revised brand standards, but it also needed an editorial pass from a design standpoint due to the fact that the previous version did not differentiate between different project segments. I instituted a simple color key that would indicate to readers when new information was being presented.
I also cut down the number of projects that were included to reflect a handful of "best in practice" examples. The previous version was almost a complete glossary of projects the firm had completed in the last five years which made the Statement of Qualifications more like a impenetrable catalog.
The goal of this redesign was to center the focus on the project images, open up the layouts to make them feel less dense, and to institute an engaging feel not unlike a magazine.
