For MSA Professional Services' 2020 Holiday Card, we wanted to touch lightly on what made 2020 a challenging year for everyone while casting ourselves into the future with a positive sentiment.
I suggested the theme of "Creativity. Communication. Community" - three things that MSA excels at with our civil engineering services - and illustrated the card's cover with that in mind. It alludes to the idea that even if we can't all be together, the combination of technology and human ingenuity can bridge that divide.
I suggested the theme of "Creativity. Communication. Community" - three things that MSA excels at with our civil engineering services - and illustrated the card's cover with that in mind. It alludes to the idea that even if we can't all be together, the combination of technology and human ingenuity can bridge that divide.
Aligned with this effort, an animation was created using After Effects to enhance the original illustration with subtle effects. The video was used as collateral for MSA's social media channels. The video below was formatted for Facebook, but versions for Instagram, Twitter, and LinkedIn were also produced. When uploaded to these channels, the animation loops.